NJ Wins $1M Settlement In Ad Co. Web Tracking Probe

Law360, New York (July 25, 2013, 2:06 PM EDT) -- A digital media outfit agreed Thursday to pay $1 million to settle allegations by New Jersey officials that it tricked Apple Inc. Safari Web browsers into letting advertisers spy on users’ online activity.

The New Jersey Division of Consumer Affairs announced the consent order with PulsePoint Inc., which resolves an administrative case over allegations that hidden coding in PulsePoint-brokered online display ads circumvented Safari settings designed to block certain cookies — small pieces of data sent from a website to a browser that then transmits information...
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