Nike Settles With Photographer Behind 'Bo Knows' Campaign

Law360, New York (August 2, 2013, 3:47 PM EDT) -- The photographer behind the iconic image of two-sport phenom Bo Jackson that launched Nike Inc.'s “Bo Knows” advertising campaign has reached an initial agreement with the athletic apparel giant to settle his copyright infringement suit in New York federal court, according to court documents filed Thursday.

U.S. District Judge Lorna G. Schofield dismissed the case Thursday after receiving notice from photographer Richard Noble's attorneys that the parties had struck a preliminary deal to settle the suit, in which Noble accused Nike of exceeding the scope of...
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Case Information

Case Title

Noble v. Nike, Inc.

Case Number



New York Southern

Nature of Suit



Lorna G. Schofield

Date Filed

June 24, 2013

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