AOL Seals $405M Takeover Of Video Ad Platform

Law360, New York (August 7, 2013, 2:03 PM EDT) -- AOL Inc. will buy California-based video advertiser Adap.tv for $405 million, a deal that falls in line with the media giant's recent efforts to bolster its online video clout, AOL said Wednesday.

The company said the cash-and-stock acquisition will position AOL as a global leader in video, which CEO Tim Armstrong identified as the “most important growth segment” in the industry.

“Two trends are prevalent in the video space right now — the movement from linear television to online video and the shift from manual transactions...
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