9th Circ. Weighs In On Player Likenesses In Video Games

Law360, New York (August 23, 2013, 1:37 PM EDT) -- On Wednesday, July 31, 2013, the Ninth Circuit issued two opinions assessing the parameters of use of individual player likenesses in video games in two highly watched cases:

In Brown v. Electronic Arts Inc., No. 09-56675, 2013 U.S. App. (9th Cir. July 31, 2013), the Ninth Circuit panel unanimously affirmed the district court’s determination that Jim Brown could not assert a Lanham Act false endorsement claim based on the use of his “likeness” in the Madden NFL line of video games because this use was protected...
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