Green Light For More Deceptive Labeling Class Actions

Law360, New York (August 23, 2013, 12:17 PM EDT) -- Companies seeking to capitalize on the expanding consumer market for healthy or natural foods and beverages increasingly have found themselves targeted in consumer class actions asserting deceptive labeling and marketing of their products.

In a recent spate of class certification decisions, federal courts have allowed plaintiffs to take advantage of the class action mechanism by certifying narrower classes and claims than plaintiffs had requested rather than denying class certification altogether. Although the courts did not embrace all of the plaintiffs’ proposed classes or claims, they universally...
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