Being 'Media-Relevant' — What It Means And Why It Matters
September 11, 2013, 2:50 PM EDT
Law360, New York (September 11, 2013, 2:50 PM EDT) -- Rapidly emerging multiplatform media channels are driving the way consumers interact with and use new media. As a result, developing an effective, reasonably calculated notice program now means that outreach efforts need to be “media-relevant” — targeting the right audience and using the right media, at the right level of reach, at the right time.
Here’s a snapshot of how Americans are using media:
Nearly half the U.S. population is accessing the web through smartphones and tablets.
Consumers use smartphones throughout the day, while tablet...