Video Privacy Act Doesn't Cover Anonymous Data, Hulu Says

Law360, New York (January 22, 2014, 7:32 PM EST) -- Hulu LLC on Tuesday pushed a California federal judge to scrap a putative class action accusing it of violating the Video Privacy Protection Act by disclosing viewers' information to third parties, arguing the anonymous user data it shares cannot be considered personally identifiable.

In a motion supporting its latest bid for summary judgment, Hulu shot back at the plaintiffs' claims that the user number it transmits to comScore Inc. and the user ID Facebook Inc. picks up along with users' viewing histories constitute personally identifiable information...
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