Michael Jordan's 7th Circ. Win Puts Image Fight Back In Play

Law360, New York (February 20, 2014, 7:02 PM EST) -- The Seventh Circuit on Wednesday gave basketball legend Michael Jordan an assist in his $5 million lawsuit against supermarket chain Jewel Food Stores Inc., reversing a lower court decision allowing the company to use Jordan's likeness in a magazine advertisement.

The appeals court’s decision centered on the distinction between commercial and noncommercial speech in a Jewel Food Stores Inc. ad that appeared in a special edition of Sports Illustrated in 2009. In the ad the company congratulates Jordan for his induction into the Naismith Memorial Basketball...
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Case Information

Case Title

Michael Jordan v. Jewel Food Stores, Incorporat, et al

Case Number



Appellate - 7th Circuit

Nature of Suit

3840 Trademark

Date Filed

April 24, 2012

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