5 Tips To Help Fashion Houses Rock The Hotel Market

Law360, New York (April 3, 2014, 4:03 PM EDT) -- Major fashion designers are increasingly turning to the hotel market as a new avenue for brand growth, but attorneys say deals between labels and traditional hoteliers can be fraught with trademark, financing and contractual pitfalls.

Over the last month, designing powerhouse Karl Lagerfeld inked a deal to design a Macau hotel, and reports have surfaced that Tommy Hilfiger is negotiating the purchase of a five-star property in Miami Beach. The two are the latest in a string of fashion players — including Giorgio Armani Corp., Gianni...
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