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Expert Analysis

Takeaways From The Hulu Privacy Case

Law360, New York (April 30, 2014, 1:56 PM EDT) -- ​Any company that hosts videos on websites and uses analytics or includes a "Like" button or other social plug-in should pay very close attention to the April 28 decision in In re Hulu Privacy Litigation. In the Hulu case, the named plaintiffs allege that Hulu wrongfully disclosed their video viewing selections and "personally identifiable information" to third parties comScore and Facebook in violation of the Video Privacy Protection Act. The VPPA prohibits disclosures of personally identifiable information that is defined as including information that identifies a specific individual as having requested or obtained video materials or services....

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