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Expert Analysis

Fake It Until You Make It? Battling Fake Online Reviews

Law360, New York (June 9, 2014, 12:17 PM EDT) -- Crowdsourced online business reviews and rating systems — such as reviews on Yelp, Google and Amazon — have become important tools that businesses use to differentiate themselves from their competitors. San Francisco restaurants, for example, are almost 50 percent more likely to sell out their evening reservations with just a half-star upgrade to their Yelp rating.[1] A one-star Yelp rating increase for a Seattle restaurant yields a 10 percent increase in revenue.[2] And the influence of online reviews continues to grow as crowdsourced reviews attract greater attention from increasingly tech-savvy consumers....

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