Red Bull Puts Up $13M To Settle False Advertising Suit

By David Siegel (August 1, 2014, 12:18 PM EDT) -- Red Bull GmbH agreed Thursday to pay over $13 million to settle a proposed class action in New York federal court accusing the Austria-based beverage company and its U.S. subsidiaries of falsely advertising its energy drinks as providing more benefit to a consumer than a cup of coffee.

The settlement, which could potentially include millions of individuals who purchased at least one Red Bull over a period of more than 10 years, would provide class members with the option of a $10 cash reimbursement, or two free Red Bull products with an approximate retail value of $15, with Red Bull agreeing...

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