Abandoning Your Trademark Can Have Dire Consequences

Law360, New York (April 1, 2015, 10:15 AM EDT) -- Trademark rights can provide protection for your name, brand, and reputation in the community, provided that the marks are continuously used in connection with your goods or services. Although brands change over time, be it the result of rebranding or through mergers or acquisitions, it is important to consider that abandoning a valuable trademark or logo may permit a third party to claim it for its own use, often at your expense.

Trademark rights, unlike patent or copyright rights, can continue indefinitely so long as a mark is used in commerce —even short periods of nonuse are allowed at various points....

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