Holiday Cruise Line Text Ads Draw Consumer Ire In TCPA Row

Law360, New York (April 8, 2015, 3:05 PM EDT) -- The company behind Holiday Cruise Line and Bahamas Paradise Cruise Line, as well as its marketing firm, was smacked with a putative class action in New Jersey federal court Tuesday alleging it sent consumers text messages offering a free cruise without ever getting their permission, in violation of the Telephone Consumer Protection Act.

In a complaint made public Tuesday, plaintiff Jason Huhn claims that Fort Lauderdale, Florida-based Consolidated World Travel Inc., which does business as both Holiday Cruise Line and Bahamas Paradise Cruise Line, sent him an automated text message on his cellphone in March 2014 offering a free cruise without ever...

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