Sports Media Attys Must Adapt As Consumers Cut The Cord

By Zachary Zagger (August 4, 2015, 5:56 PM EDT) -- As consumers search for new methods to enjoy live sports without traditional cable TV, attorneys must tailor tactics to negotiate and structure prime sports media rights deals for an increasingly cable-free world.

Over-the-top distributors such as Hulu and Netflix, which provide TV content and movies through the Internet or other means typically outside of the traditional pay TV ecosystem of cable and satellite TV subscriptions, are fueling a growing trend of so-called cord-cutters, those who ditch cable and pay TV subscriptions for these online models.

But as more people cut the cord and demand changes to the way sports programming is delivered,...

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