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American Airlines Targets Yahoo In Keyword Suit

Law360 (October 21, 2008, 12:00 AM EDT) -- Having settled a trademark infringement lawsuit with Google Inc. over keyword search terms earlier this year, American Airlines Inc. has now set its sights on Yahoo Inc. with a similar suit.

The new suit was filed Friday in the U.S. District Court for the Northern District of Texas, the same court where American filed its suit against Google.

The suit accuses Yahoo of including “sponsored results” on its search results pages that mislead consumers by linking to sites for companies that compete with or are unrelated...
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