MySpace, MTV Ink Deal To Put Ads On Protected Clips

Law360, New York (November 3, 2008, 12:00 AM EST) -- News Corp.-owned MySpace Inc. and software company Auditude have signed a deal to allow copyright holders, including Viacom Inc. subsidiary MTV Networks, to place ads on clips of protected videos posted by the social networking site's users rather than asking the sites to take down the content, the companies announced Monday.

Under the deal, Auditude will provide software that automatically identifies the copyrighted material and places an ad overlay on clips from content owners who have agreed to the arrangement with the technology company and MySpace....
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