Agency Challenges Pepsi Over Super Bowl Ad Copyright

Law360, New York (June 7, 2016, 6:34 PM EDT) -- A Connecticut advertising agency says Pepsi's "Joy of Dance" Super Bowl halftime ad wasn't so super after all, alleging Tuesday in a New York federal lawsuit that the soft drink giant stole its idea to produce the showcase spot.

Betty Inc. says it was asked in October to present ideas to PepsiCo Inc. and made adjustments to the concept at the cola company's request. Not long afterward, it says, Pepsi told Betty it would "move forward with different ideas" but then had another agency produce substantially the same ad without crediting or paying Betty.

"PepsiCo's unauthorized use of Betty's 'All Kinds/Living...

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