Law360, New York (September 9, 2016, 7:19 PM EDT) -- Consumers in California multidistrict litigation against Pfizer Inc. accused the pharmaceutical giant Friday of aggressively promoting Viagra without admitting that research has linked use of the blockbuster erectile dysfunction drug to an increased risk of developing melanoma.
The consumers laid out their claims in a master complaint that alleges Pfizer knew or should have known about the health risks associated with Viagra and Revatio, which is the same substance sold under a different name for treating a lung condition, but didn't disclose this information on its labels or in its advertisements.
"Pfizer purposefully downplayed, understated and outright ignored the melanoma-related health...
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