Advertisers Sue Facebook Over Video Metrics Inflation
Law360, Los Angeles (October 28, 2016, 6:03 PM EDT) -- Video advertisers slapped Facebook with a proposed class action in California federal court Thursday that contends the social media giant deceptively represented the length of time users spent looking at sponsored videos in order to sell more placements.
"Facebook has now admitted the viewing statistics provided to Plaintiffs and millions of other Americans were inflated by 60% to 80%," the suit states.
By misrepresenting the average time its millions of users spent watching the sponsored videos, Facebook Inc. induced advertisers to keep buying placements or to pay a higher rate than they would have otherwise, according to the complaint.
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