Advertisers Sue Facebook Over Video Metrics Inflation

Law360, Los Angeles (October 28, 2016, 6:03 PM EDT) -- Video advertisers slapped Facebook with a proposed class action in California federal court Thursday that contends the social media giant deceptively represented the length of time users spent looking at sponsored videos in order to sell more placements.

"Facebook has now admitted the viewing statistics provided to Plaintiffs and millions of other Americans were inflated by 60% to 80%," the suit states.

By misrepresenting the average time its millions of users spent watching the sponsored videos, Facebook Inc. induced advertisers to keep buying placements or to pay a higher rate than they would have otherwise, according to the complaint.

On Sept....

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Subscribers Only

Nature of Suit

Subscribers Only


Subscribers Only

Date Filed

Subscribers Only


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!