Pepsi Says Super Bowl Ad Didn't Come From Conn. Agency

Law360, New York (November 23, 2016, 7:34 PM EST) -- In response to allegations by a Connecticut advertising agency that Pepsi stole copyrighted material for its "Joy of Dance" Super Bowl halftime ad, the soft drink giant on Tuesday asked a New York federal judge to dismiss the claim, noting substantial differences between the agency's idea and its showcase spot.

PepsiCo Inc. was accused in June of lifting ideas from Betty Inc.'s "All Kinds/Living Jukebox" halftime commercial proposal the agency says it offered the soda maker last November, but Pepsi responded Tuesday that Betty's ideas consisted of generic and unprotectable elements, such as unspecified wardrobe or set changes, that are distinctly...

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