5 Trends Dominated Ad Law In 2016

Law360, New York (December 30, 2016, 9:39 AM EST) --  Jason Gordon

Michael Strauss For the advertising industry, 2016 was a continuation of the industry's efforts toward transparency, compliance and collaboration in the digital space. It was anything but business as usual.

Social media reigned supreme, despite serious snafus by Facebook and others. SnapChat's augmented-reality filters burst onto the scene and garnered big time interest from advertisers willing to pay the big time price tag. International social media platforms were also front-and-center, with advertisers seeking opportunities to reach millions of Weibo users. In that vein, the ad industry reached a new three-year deal with SAG-AFTRA in April for the commercials...

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