Texas Jury Awards $2.3M In Internet Marketing TM Row
Law360, New York (February 6, 2017, 4:21 PM EST) -- A Texas federal jury on Monday found that a principal of an Internet ad placement company spoofed a competitor and interfered with its client contracts by committing click fraud, awarding $2.3 million.
The jury awarded the money to Internet ad company WickFire and against the head of competitor TriMax. Both are hired by companies to write copy and bid for search result ads — the ads targeting consumers who do searches for specific products.
But WickFire said TriMax CEO Laura Woodruff engaged in multifaceted click fraud to spend WickFire's ad dollars and make it look like WickFire was breaking client contracts....
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