Millennials Losing Interest In Sports & TV, Study Shows

By Zachary Zagger (March 15, 2017, 7:28 PM EDT) -- Millennials are moving from cable television and losing interest in traditional sports in favor of "e-sports" and other alternatives, LEK Consulting said on Wednesday, based on a recent study, trends that could cause a fundamental shake-up in the sports industry as media rights have become a driving source of revenue.

LEK Consulting said there is a "sharp generational divide" among sports fans and consumers, marked by a change in TV viewing habits between millennials — those 18 to 25 years old — and those 35 and older. The group said millennials are spending less time watching traditional cable TV and in...

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