Aykroyd's Booze Brand Survey Was 'Unrealistic,' Jury Hears

By Daniel Siegal (March 24, 2017, 10:10 PM EDT) -- Tequila company Element Spirits on Friday defended itself against claims it ripped off Dan Aykroyd's Crystal Head Vodka's unique skull-shaped bottle, calling an expert to testify in the California federal jury trial that a survey showing consumers confused the two brands was "unrealistic."

During the fifth day of the jury trial in downtown Los Angeles over alleged trade dress infringement, Elements — maker of KAH-brand tequila — called to the stand consumer survey expert Hal Poret. Poret pushed back on testimony that Globefill Inc.'s own expert, Bruce Isaacson, had given to the jury a day earlier, which involved a survey showing...

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