Ford Slogan Mere Puffery, Judge Says In Latch Defect Suit

Law360, New York (July 31, 2017, 5:48 PM EDT) -- A New York federal judge on Friday trimmed a putative class action alleging Ford Motor Co.’s F-150 pickup trucks aren’t “Built Ford Tough” as the company’s commercials and ads claim because of their faulty door latches, saying Ford can’t be sued for marketing slogans that amount to puffery.

U.S. District Judge Lawrence E. Kahn on Friday chucked for good lead plaintiff Brandon Kommer’s affirmative misrepresentation claim against Ford in which Kommer claimed he saw Ford’s “Built Ford Tough” advertisements on television, the internet and Facebook, and...
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