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Expert Analysis

What Beer Marketers Should Know About State False Ad Laws

By Christian Foote (September 14, 2017, 12:36 PM EDT) -- A recent trend in the beer industry has seen large brewers purchasing overseas brands and then shifting production domestically to the U.S. to lower expenses. These companies seek to retain the price premium associated with the beer's former place of production by maintaining the brand's advertising, labeling and marketing efforts. If the old Special K ad campaign promised to "Keep the muscle, lose the fat," these brewers' motto might be "Keep the cultural authenticity, lose the transportation and logistics costs."  ...

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