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Firm Fighting Equinox In TM Spat Defends False Ad Claims

By John Kennedy (January 8, 2018, 8:53 PM EST) -- A California hospitality company that shares a name with high-end gym operator Equinox said Friday that its false advertising claims against Equinox shouldn't be thrown out because they sufficiently suggest that the fitness club's promotion of its planned hotel business is confusing the public....

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