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Brand Battles: Harry Potter And The 'Wizarding' Trademark

Law360 (December 7, 2018, 6:55 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Warner Bros. faces a challenge to its efforts to register "Wizarding World," Maserati and Arizona State University both aim to block a trident logo, and Nestle seeks to "Crunch" a small food business.

'You're a Trademark, Harry!'

Warner Bros. is facing a “Wizarding” war over its latest round of trademark applications related to the "Harry Potter" franchise.

At issue are more than 20 different applications the studio filed earlier this year to register “Wizarding World” as a trademark for a wide range of goods and services. Warner...

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