Mascara Seller's $3.3M Deal Blots 'Natural Fiber' False Ad Suit

Law360 (August 13, 2019, 8:12 PM EDT) -- Online cosmetics seller Younique LLC has agreed to pay $3.25 million to end a class action claiming the company falsely marketed a mascara product as containing “natural fibers” when it actually had only synthetic ingredients, according to filings made Monday in California federal court.

The multimillion-dollar fund will be used to make payouts to customers in 11 states who bought “Moodstruck 3D Fiber Lashes” from Younique between 2012 and 2015, according to a court filing made in support of granting the deal preliminary approval.

Court documents did not provide an expected average payout per customer, but did indicate that the legal...

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