Lowe's Hit With $400M Suit Over Tracking Website Visitors
Law360, New York (March 28, 2013, 5:35 PM EDT) -- Lowe's Home Centers Inc. invaded the privacy of certain Missouri consumers by using tracking technology on its website, and owes them more than $400 million in computer repair and software costs, according to a class action removed Thursday to Missouri federal court.
The hardware store giant employed Flash local shared objects, a form of browser cookies, to track Internet histories and activities to profit from harvesting private information, to share that information with other parties, and to get around individual privacy settings, according to the complaint.
"The market for this consumers' private information is so robust that exchanges have been established...
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