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The Power Of A Transparent And Broad Privacy Policy

Law360, New York (May 12, 2017, 10:03 AM EDT) -- The enforceability of privacy policies and consumer consent as to targeted advertisements related to medical or health care conditions is a hot-button topic in the law and business. Three plaintiffs, Winston Smith of Missouri and two anonymous residents of Missouri and Kansas, filed a putative class action that sought to test the boundaries. They challenged Facebook’s tracking and marketing activities that were based on Facebook users' web browsing of health care-related websites. After more than a year of briefing and oral argument, Judge Edward Davila of...
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