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Expert Analysis

Using The Purchase Funnel To Analyze Consumer Behavior

By Nikita Piankov and Catherine Tucker (March 1, 2018, 11:17 AM EST) -- In a wide variety of litigation matters, questions of impact and damages turn on a belief that the defendant's conduct caused consumers to buy more or fewer of a product than they would have otherwise. This belief is often embedded in claims of injury in antitrust, product liability and false advertising matters, as well as remedies in intellectual property disputes....

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