Law360, New York (March 18, 2016, 10:12 AM EDT) -- Brendan J. O'Rourke is co-chairman of Proskauer Rose LLP's litigation department and co-head of the false advertising and trademark group. From the inception of his career, O'Rourke has concentrated in the field of trademark, false advertising and unfair competition law, and has provided day-to-day trademark, false advertising and Lanham Act counseling to many Fortune 500 clients, as well as startup companies and entrepreneurs. His experience includes all phases of trademark and false advertising counseling and litigation, including complex issues involving consumer survey research and claim substantiation, and inter partes proceedings before the U.S. Trademark Trial and Appeal Board and the Federal Circuit. O'Rourke is also a very experienced commercial litigator and has represented a diverse array of well-known clients in state and federal courts throughout the United States. His clients include pharmaceutical companies, consumer products companies, sports governing bodies, teams and leagues, as well as some of the world's most well-recognized celebrities....