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Expert Analysis

Viral TikTok Mascara Video Spotlights Influencer Ad Issues

By Gonzalo Mon (February 3, 2023, 4:40 PM EST) -- Mikayla Nogueira is a 24-year-old beauty influencer with over 14 million followers on TikTok. At last count, that's more than the number of followers than I have on my blog, so she must be doing something right — or perhaps I'm doing something wrong by neglecting my readers' beauty needs, but that's a topic for another day....

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