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Allergan Wins Just $48.5K At Trial Over Imprimis False Ads

Law360 (May 16, 2019, 4:29 PM EDT) -- A California federal jury on Thursday ordered Imprimis Pharmaceuticals to pony up just $48,500 to competitor Allergan after finding the compound drug company cost Allergan business by using false advertisements to trick doctors into thinking its eye-treatment drugs used FDA-approved ingredients — far short of the millions Allergan sought.

A jury found that false advertising statements by Imprimis Pharmaceuticals harmed Allergan’s business, but declined to award damages for profits Imprimis made as a result of the deception. (AP)

After deliberating just over four hours Thursday, the jury found that false advertising statements made by Imprimis Pharmaceuticals Inc., including that its products...

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September 7, 2017

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