How Cos. Can Roll With NY's New Algorithmic Pricing Rules

By Michelle Freeman, Mark Grundvig and Ian Hampton ( December 17, 2025, 4:53 PM EST) -- States are racing to rein in the growing use of artificial intelligence and computer algorithms to set prices, with New York leading the charge. On Dec. 15, a major amendment to New York's antitrust law took effect, banning the use of certain algorithmic rent-setting tools for residential units under Section 340-b of the state's General Business Law....

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