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Expert Analysis

A Clear TCPA Win For Companies In 7th Circ.

By David Adler (July 6, 2017, 11:18 AM EDT) -- As digital marketing continues to grow, there are clear indicators that mobile is a key driver. The shifts in the mobile marketing landscape are remarkable. In October 2016, web browsing on mobile devices overtook desktop browsing.[1] Since May 2015, more Google searches take place on mobile devices than on desktops in the U.S.[2] Marketing in the mobile channel now makes up 21 percent of online spending, up from a mere 4 percent in 2010.[3] Indeed, real-time, location-specific, personalized interactions with customers remains the "holy grail" of digital retail marketing....

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