Calif. Privacy Law Limits Consumers' Choices, Ad Groups Say

Law360 (January 31, 2019, 10:37 PM EST) -- A coalition of major advertising trade associations is pushing California's attorney general to craft rules that would ease some of the stringent data sale restrictions and disclosure requirements under the state's landmark consumer privacy law, arguing that inaction would reduce consumers' choices and harm online advertising activities that fuel the internet. 

Feedback has been pouring in from a wide range of business groups, privacy advocates and other stakeholders since lawmakers last June hastily enacted the California Consumer Privacy Act. The law — which is the first of its kind in the U.S. — hands consumers the ability to control how companies...

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