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Analysis

NCAA Keeps Ball In Its Court With Review Of Publicity Rules

Law360 (May 20, 2019, 5:47 PM EDT) -- The NCAA turned heads last week when it said it will consider changing rules that prevent athletes from cashing in on their popularity, a move that experts say shows the organization is bending to legal and political pressure on amateurism, or at least attempting to do so on its own terms.

Currently, National Collegiate Athletic Association rules limit the ability of college athletes to exploit their name, image and likeness for financial gain. Specifically, the rules seek to prevent an amateur athlete from leveraging his or her participation in college athletics for personal profit.

But the NCAA has faced increased legal...

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