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Expert Analysis

An Earth Day Review Of 'Green Guide' False Advertising

By David Kluft, Foley Hoag LLP (April 19, 2017, 12:28 PM EDT) -- Earth Day is April 22, which means a lot of consumers will be reminded to both think and buy green. What if your company is looking to access this vast market of environmentally minded shoppers, but your product or service isn't necessarily that environmentally conscious? Can you simply go ahead and label yourself "green" anyway? Who will pay attention?...

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