Brand Battles: NCAA Aims To Stop 'March' TM Before Tourney

Law360 (March 18, 2019, 6:29 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the NCAA gets mad over a "March Mulligan" trademark, Heineken takes aim at a rival "Tiger" beer and a dispute erupts over the "Rockford Peaches" women's baseball team featured in "A League of Their Own."

Mark Madness

A week before the start of yearly March Madness college basketball tournament, the National Collegiate Athletic Association went to the board to stop an alliterative application involving "March."

The NCAA, notorious for aggressively policing its trademark rights to the "Madness" name, asked the board to block a St. Louis company...

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