23andMe Hit With False Ad Suit Over DNA Tests

Law360, New York (December 2, 2013, 5:07 PM EST) -- DNA tester 23andMe Inc. was hit with a proposed class action Wednesday, in which the company is accused of falsely advertising its saliva collection kit and personal genome service product as accurately providing health reports on more than 240 genetic medical conditions.

The Nov. 27 lawsuit followed the U.S. Food and Drug Administration's decision last week to order 23andMe — run by Anne Wojcicki, the wife of Google Inc. co-founder Sergey Brin — to halt sales of its genetic tests, saying the unapproved product could result in dangerous false positives or negatives.

Plaintiff Lisa Casey alleges that 23andMe's advertisements tout the...

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