Taco Bell's Ads Spice Up 'Taco Tuesday' TM Spat

By Adam Lidgett (May 23, 2023, 9:13 PM EDT) -- Taco Bell ramped up its challenge to trademark registrations for "Taco Tuesday" this week by launching a cheeky ad campaign promoting "Taco Bleep" while enlisting the help of basketball pro LeBron James, but lawyers say its success in canceling the registrations could come down to how generic the phrase is....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.

A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!