E-Commerce Traffic Patent Invalid Under Alice, Judge Rules

Law360, San Diego (February 11, 2015, 7:58 PM EST) -- A California federal judge on Wednesday tossed two patent infringement suits asserted by Essociate Inc., ruling that the company's patent for directing Internet traffic to online vendors merely described the abstract idea, under the U.S. Supreme Court's Alice standard, of recording customers.

In two separate suits, Essociate had accused Clickbooth.com and Crakmedia of infringing its e-commerce patent that allowed online merchants to track user traffic from sites that weren't part of the seller's affiliate system. Those systems allow sellers to determine advertisement rates based on how much traffic those ads generate when users follow links to the vendor's own site....

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