Law360, New York ( March 18, 2015, 10:58 AM EDT) -- School colors have long served as a way for students, alumni and fans to show allegiance to their schools. Various color schemes appear on the flag flown on game day, are shouted as a rally call, or are shown and written on a favorite T-shirt, bringing supporters together as a community to say "we've got spirit!" But these colors are more than a way to tell if a stranger deserves a high five or heckling on game day; they, along with traditional trademarks, are part of universities' licensing portfolios that brought in total royalty revenues of $209 million in 2013.[1] ...
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