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Expert Analysis

Lessons From Google Surviving The Genericide Attack

By Danica Mathes (July 7, 2017, 11:48 AM EDT) -- The U.S. Court of Appeals for the Ninth Circuit recently affirmed a federal district court's grant of summary judgment in favor of Google Inc. in connection with an attempt to cancel the "Google" trademark registrations under the theory that the mark has become a generic term used by the public for searching on the internet. The ruling is a victory for brand owners, especially those who risk genericness challenges because of the success of their products or services and the widespread (mis)use of their marks by the public....

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