Allstate Cites Brand Harm In 'Drivewise' TM Fight With Kia

Law360, Los Angeles (November 13, 2017, 10:23 PM EST) -- Allstate urged a California federal judge to prohibit Kia from using the name “Drive Wise” for its vehicle safety technology on Monday after a jury found the moniker was likely to cause confusion with the insurer’s own trademarked “Drivewise” data program, citing reputational harm and confused customers.

Garret Leach of Kirkland & Ellis LLP told U.S. District Judge S. James Otero that Kia’s actions have caused three types of harm: loss of uniqueness and distinctiveness, loss of business opportunities and its loss of reputation. Just one...
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