Pharma Co. Wins $16.7M At Trial Over Inflated Ad Costs

Law360 (November 21, 2019, 5:34 PM EST) -- A New York federal jury on Wednesday found that a Florida-based marketing company overcharged the U.S. arm of a large Mexican pharmaceutical and cosmetics company nearly $16.7 million when placing its ads on Spanish-language television across the country.

After deliberating for around four hours after a six-day trial, the Manhattan jury returned with a verdict entirely in favor of plaintiff Genomma Lab USA Inc., finding that the defendant, Venus America Corp., had broken its promise to provide the advertising at the price charged by the television networks. The jurors awarded Genomma $16.68 million.

They also rejected Venus America's counterclaim alleging that...

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