Nobody Will Confuse 'MoMaCha' With MoMA, Cafe Says

Law360 (May 15, 2018, 5:56 PM EDT) -- A Manhattan cafe is fighting a trademark lawsuit brought against it by the Museum of Modern Art in New York federal court, arguing Monday that MoMA’s bid to stop the cafe from using similar marks fails to show the museum will be irreparably injured or consumers will be confused by their use.

MoMaCha, a cafe that primarily sells an Asian powdered green beverage known as “matcha,” prominently disclaims any affiliation with MoMA at many points along the customer experience at the cafe’s Lower East Side location as well as on its website, according to MoMaCha’s opposition to the museum’s motion for...

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